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The Digital Landscape Of College Search

Now more than ever, teens are using social media applications at an alarming rate. Studies from the Pew Research Center have shown 73% of 12- to 17-year-old Americans use social networking sites every single day. What’s more, they often spend up to 9 hours daily on these sites. This age range is when many begin their search for higher education, so it’s common for certain fields of study or even universities to use these applications in an attempt to garner their interest. By shifting through page after page of images of campus life, informative course descriptions and persuasive advertisements, prospective students soon form opinions on where to apply in the future. It’s because of these reasons that so many universities are using these applications in attempts to recruit students to their institutions. For more information on the ways in which colleges are utilizing different social media applications in a way to improve their recruitment efforts, be sure to continue reading on to the resource supported alongside this post.

The Digital Landscape Of College Search provided by Encoura, an organization offering a premier alumni engagement platform

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